Describe the Limitations and Constraints of Marketing Essays

Describe the Limitations and Constraints of Marketing Essays Describe the Limitations and Constraints of Marketing Essay Describe the Limitations and Constraints of Marketing Essay P2-describe the limitations and constraints of marketing Limitations and constraints include; Sales of Goods Act 1979 Trade Descriptions Act 1968 Consumer Credit Act 2006 Data Protection Act 1968 Voluntary constraints Direct Marketing Association (DMA) Pressure groups and consumerism Acceptable language Sales of goods act 1979 The sales of goods act needs sellers to trade goods that are as they advertised and described. The good or service has to be of satisfactory quality. Effectively meaning that for an organisation like micro-soft, the goods and services must be described precisely when promoted because the company needs to be able to prove that the product can do what they say. Trading Regulations 2008 This act enables clients to equal treatment from businesses they deal with. Within this act, businesses can’t use fear to sell their products. Businesses can’t lie to promote products for example ‘closing down sale’ when they are going to stay open after them sale. So blackberry can’t advertise their products with features that they don’t have. The latest Blackberry boasts the best resolution screen of its kind, which then had to be verified and researched by an independent organisation to see it the statement, was true. Consumer Credit Acts 2006 These acts apply to businesses that offer goods or services on credit or companies that lend money to consumers. To be in this category, businesses must be licensed by the Office of Fair Trading (OFT), this would handle and include the method of calculating APR and the form and content of the agreement. The consumer credit act 2002 defends consumer’s rights when they purchase things on credit. When lending money, companies much have interest rates clearly identified and these can’t be changing them after. The Data Protection 1968 This Act means that any information taken by a salespersons can only be used for the reasoned mentioned when taken , it has to be precise and up to date, it can’t be taken for a longer period of time than the time mentioned when it was taken , and can only be taken properly and lawfully. It must be kept up to date because if someone dies it is put on the up date. Furthermore your information is protected from unauthorised use, and cannot be given on to other companies without your permission. Voluntary codes This is when businesses volunteers that they will never do something or they will always do something. This might include signing a code of practice mentioning specific behaviours and rules ethically, even though it can’t be legally enforced.

Retracing your steps

Retracing your steps Retracing your steps Retracing your steps By Hugh Ashton Its probably fair to say that no one enjoys editing and rewriting their own work. The first flush of creation is fun especially with fiction. Characters start to fill out and find their own voices. Neat little phrases that youve been saving up for some time pop out and appear in their appointed places, and the plot moves along nicely towards a satisfactory finish. And then the bubble pops. A friend, whose judgement you trust, reads the manuscript and tells you that the plot detail you really loved is actually impossible. Of course, this tiny little plot detail is the one on which the whole of the rest of the book hinges. So what you must do is rip up the story from that point on and rewrite it. Thats the kind of situation Im in now. At about the start of 2008 I finished the draft of a novel about the financial world in Tokyo. The dà ©nouement (what a nice word that is, especially with the accent!) includes an account of a massive earthquake that rocks Tokyo. What it does not include is any account of the Lehmans debacle and any book dealing with financial matters which has any pretense to realism should definitely include a reference to this event. So, seeing that the (long overdue) earthquake hasnt occurred, but the collapse of the banking world has, I am busy rewriting, and its sometimes a bit painful to be retreading these old paths. How is this different from the first burst of writing? On the one hand I know too much. I know how the storys going to end, and how its going to come about (I tend not to micro-plan stories in advance but I like the ending I have already). So its boring not to create it from scratch. On the other hand, I have a much clearer picture in my head of the characters than I did first time round. Theyre more real to me than they were, and as a result, their dialog, as well as their actions, makes more sense to the reader. Because I am closer to them, I also have an emotional involvement with them something that wasnt really there before and I think this makes a real difference to the writing. One reader of the first draft made the valid criticism that he didnt really feel he cared too much about what happened to the protagonist there wasnt enough there to hold psychological interest, though the story itself was interesting. I am trying to rewrite the last quarter of the book from scratch, rather than re-use previously written material, and this introduces an obvious advantage to the rewriting process the ability to revise and remove awkwardness in style and plot. But to me the major advantage, boring as it may be to actually perform the rewriting, is that I have become better acquainted with my characters, and I can breathe more life into them. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:100 Idioms About Numbers50 Idioms About Arms, Hands, and Fingers30 Nautical Expressions