The Impact Of Employer Brand On Recruitment

The Impact Of Employer Brand On Recruitment The human resource is a key resource available to an organisation and as such, recruitment and selection of the right candidates to join the organisation is a key factor in the success of the organisation. All possible strategies should therefore be applied to ensure that the organisation attracts, recruits and retains quality human resource. One strategy that employers can use is effective branding. This research proposal focuses on the perception of employer brand and the extent to which it can be used to enhance the recruitment and selection process. The important factors identified are the identification of perception of employer brand, the evaluation of the Impact on prospective employees of the organisation, and the extent to which the brand can be used to enhance the recruitment and of the right candidates to join the organisation. Research Objectives The general objective of the study is to determine the effect that employer branding has on recruitment and selection of employees. The specific objectives are; To establish the perception of Employer Brand among Employees and Potential Recruits. To determine the effect of employer brand on employees and potential recruits. To establish the strategies that employers can use to ensure that their brand enhances recruitment and selection. Literature Review Employer Brand Armstrong (2008) defines employer branding as the creation of a brand image of the organization for prospective employees. Armstrong (2008) thus suggests that employer branding implies employers reputation, image of the organization, employer value proposition and internal marketing. On their part, Barrow and Mosley (2005) view employer branding as the package of functional, economic and psychological benefits provided by employment and identified with the employing company. The main role of the employer brand therefore is to provide a coherent framework for management to simplify and focus priorities, increase productivity and improve recruitment, retention and commitment. Barrow and Mosley (2005) list the constituents of the employer brand as; the need for recognition of individual talents and capabilities, work-life balance, remuneration inequalities and inclusive culture. According to Martin et al., (2005) the employer brand is the image of the company seen through the eyes of its associates and potential hires, and is intimately linked to the employment experience of what it is like to work for the said organisations. The employment experience is a combination of tangible factors like remuneration and benefits and intangible factors like company values and culture (Martin et al., 2005). A complementary perspective to employer branding is documented in Pinkess (2008) as an organisations Corporate Social Responsibility (CSR) agenda. From this perspective, organisations seen to engage in environment degrading activities, or dealing in products that are known to be harmful such as cigarette manufacturers face challenges of ethical concerns from potential recruits. Effect of employer brand on employees and potential recruits In the highly connected Global Village that is todays marketplace, people join brands and leave managers. Rosethorn and Mensink, 2007 argue that a brand offers a promise, and a customer buys that promise and if satisfied, continues to buy the product and speaks well about it. A good Brand delivers distinctively and consistently on this promise and the same would extend to Employer Brand; in this case the customer is the Employee or Potential Recruit (Rosethorn and Mensink, 2007). The customers of Employer Brand will therefore buy the promise as portrayed by the Employer Brand and choose to work for the Employer, and if satisfied continue to buy more by choosing to remain with the organisation, and speak well about the Employer Brand. Strategies to ensure employer brand enhances recruitment and selection of employees The future of Human Resources lies in increased awareness of Employer Brand as the War for Talent intensifies. The advent of the Web and easy access to considerable amount of information at, literally speaking our fingertips, has fundamentally changed how people seek insights and answers of where to work. This according to Saratin and Schumann (2006) defines how an organisation communicates to its current and future talent, the experience it offers as a workplace. The differentiator for many an organisation is not the mode of communication it chooses to depict itself, but the actual experience it conveys to Employees and Potential Recruits, and this reinforces that Employer Brand should be firmly rooted at the centre of the recruitment and selection process. Martin et al. (2005) expound that to attract the best talent, the organisation needs to ask itself, What is the compelling and novel story that we can tell people about working here? How do we tell the story to potential and existing employees in a way that convinces them of the reality of what we have to offer? (Martin et al., 2005). In identifying Strategies to ensure Employer Brand enhances Recruitment and Selection, Pinkess (2008) contends that there are four major steps or approaches undertaken to enhance the Employees and Potential Recruits view of the organisations Employer Brand. The first step, which is largely non-existent now, is the Do Nothing stage; in this case the organisations do nothing or the bare minimum in terms of CSR and Employer Brand Enhancement. The next stage Dont feel bad, in this the organisation is self-critical about its CSR, and has taken steps to address the concerns. This is followed by Feel Good stage, where CSR is sufficiently ingrained in an organisation resulting in pride and positive orientation of prospective recruits. At the peak of Employer Brand enhancement is the Its what we do stage, where the CSR agenda is fully integrated in the business model and employees accept it as part and parcel of their daily lives. Research Methodology The Research Objectives make it unpractical to categorically select either Qualitative or Quantitative method and as such, a hybrid approach will be adopted. This approach is explained by Saunders et al (2009) as Pragmatism that mixed methods, both qualitative and quantitative, are possible, and highly appropriate within one study (Saunders et al, 2009). Again given the nature of the Research Objectives, the research approach is necessarily hybrid, combining deductive and inductive approaches as is elaborated further in this section. Data will be collected by use of a questionnaire, where the first objective will be addressed by use of open ended questions. The second objective will make use of a likert scale and the third objective by a combination of open ended followed by scaled questions. This strategy of designing the questionnaire is based on the purpose of research as outlined by Saunders et al., (2009); that is largely explanatory, as opposed to exploratory. The Literature review has outlined the major factors in Employer Brand perception, this adds to the weight of choosing questionnaires as the preferred method of data collection. The population of the Study comprises of Employees and Potential Recruits. Given that the identification of those potential recruits who chose not to engage with the organisation as a result of their perception of the Employer Brand Communicated is not practically possible, the target population will be the Employees and Potential Recruits who have chosen to engage. The Data Collection Exercise is expected to be carried out by administering the Research Questionnaire to a random sample of Employees who have been recruited in the last twenty four months. The sample will be representative of Employees and Potential Recruits, by using Stratified Sampling of various Departments and Physical Locations. The time frame of twenty four months is selected to enable the Research address the extent of influence of Employer Brand on these recruits, in addition to considering the memory of the said recruits fading over time, and other factors clouding the recruits judgement having worked in the organisation for longer. A shorter time frame may not provide a sufficient sized sample to make the Research Meaningful. Objective 1: To establish the perception of Employer Brand among Employees and Potential Recruits. This Objective requires an Inductive approach to qualitative analysis, as expounded by Saunders et al., 2009. In this approach the research commences without a clearly conceived theory defining Employer Brand. The purpose of the Research objective is to establish the perception of Employer Brand. The theory is expected to emerge in the process of data collection and analysis. The Data thus collected will be analysed using Content Analysis. This process as explained by Adams et al. 2007 includes the identification and counting of Key Words and Phrases which are found in response to the perception of Employer Brand. The frequency of these is then tabulated for analysis. The data thus collected will be categorised into key emerging themes that define the employees perception of Employer Brand. This data will then be pictorially represented in a Histogram or Bar chart to identify the Key factors that identify the Employees Perception of Employer Brand. The process outlined above will have established the perception of Employer Brand among Employees Objective 2: To determine the effect of employer brand on employees and potential recruits. This Objective is addressed by means of scaled questions used to ascertain the impact of Employer Brand on Employees and Potential Recruits. The data collected is classified as Categorical Ranked (Ordinal) Data as described in Saunders et al. 2009. Since the relative position of each case is known, but the gap between consecutive ranks cannot be numerically precise. The Data collected will be pictorially presented in the form of Pie Charts to depict the distribution of each rank for easier visual representation. The Data collected under this Objective being non-numerical, would not be suited to the determination of the mean value, however the mode, median and percentiles would prove useful in summarising this type of data as proffered by Tharenou et al. 2007. The Data thus collected would then be tested for association between the Independent Variable (Employer Brand) and the Dependent Variable (Impact on Recruitment and Selection) by subjecting the values to a chi-square test. This test calculates the probability that the data could occur by chance alone (Saunders et al. 2009). Should the data collected, as expected, have a very low probability of occurring by chance, it would now be appropriate to test for Correlation. Correlation coefficients range from +1 denoting a perfect positive correlation to -1 denoting a perfect negative correlation. A coefficient of ZERO would denote absolute independence. (Saunders et al. 2009) However, in real life these values are seldom obtained. Values reflecting weak or strong, positive or negative correlations are obtained and the appropriate conclusion drawn therefrom. Given that the data collected under this section is Categorical Ranked (Ordinal) the appropriate test for correlation is the Spearmans rank correlation coefficient (Spearmans rho) would be applied to determine the correlation coefficient. The results of this test will have addressed the Objective of determining the extent of Impact of Employer Brand on Employees and potential Recruits. Objective 3: To establish the strategies that employers can use to ensure that their brand enhances recruitment and selection. This objective can be assessed only if the results of the Correlation testing of Objective 2 yields a reasonably strong Positive Coefficient. In the unlikely case that the analysis of the Data collected under Objective 2 yields either a Negative Correlation or Very weak correlation bordering on Independence then this Objective will be rendered redundant. There will remain no value in attempting to identify how (the perception of) Employer Brand may be used to enhance Recruitment and Selection, as the research will have intimated that Employer Brand has no positive Impact on Employees and Potential Recruits. However, under the Hypothesis that there is a correlation and the extent of this correlation is significant, the Research Questionnaire will be designed with a combination of open ended questions addressing the How and scaled questions to address the relative importance of each factor in the Recruitment and Selection process. The Data thus collected under this Objective will be subjected to Content Analysis for identification of the How as explained under Objective 1, and the scaled questions analysed in line with the Categorical Ranked (Nominal) Data Analysis steps outlined under Objective 2. This process will have addressed the Objective of identifying how (the perception of) Employer Brand may be used to enhance Recruitment and Selection. Ethical Issues As outlined by Saunders et al. 2009, ethical issues will arise across all stages of the Research Project and will affect all parties i.e. The Researcher, the Sponsor, the Gatekeeper and the Participants. The Sponsor has a right to useful Research, in this case the Sponsor will find use of the Strategies identified as part of Objective 3, that will enable the Organisation ensure the Employer Brand enhances Recruitment and Selection. In the context of this Assignment the Gatekeeper who controls access to the Participants is expected to be an integral part of the Sponsoring Organisation, and the rights are mutually served. The Researcher should not be subject to undue influence by the Sponsor at the Research formulation and design stages, where the Sponsor may have a predetermined conclusion to the research. The researcher also deserves unhindered access to Participants, without coercion from the Gatekeeper or Sponsor during the Data Collection Exercise. The access to participants as identified in the Research Design should not be restricted nor altered to include favourable participants, in order to produce unbiased results. Finally, in the Data Analysis and findings, the Researcher must be shielded from any sort of influence to interpret the perception of Employer Brand, the Effect of Employer Brand on Employees and the Strategies to enhance Recruitment and Selection. The Researcher correspondingly is obliged to analyse the Data and Report the findings without any bias and preference, and objectively present the findings i.e. let the Data collected speak for itself. Of overwhelming concerns are Ethical issues affecting the Research Participants, key among the issues are Privacy, Voluntary Participation, Consent, Confidentiality, Reactions, Effects and Objectivity. The Participants have a right to Privacy and non- intrusion in their participation. The participation in the Research has to be totally voluntary, with no coercion or influence for the Researcher or the Sponsor, and the option to withdraw from the Research remains at the jurisdiction of the Participant. The Participants also need to be assured of the anonymity of their participation, as the primary Data Collection Instrument is a Questionnaire. This ensures confidentiality of responses, and protection from any repercussion including but not limited to harm, embarrassment, discomfort or pain, for a response that may be deemed unsuitable. Finally, the Participants deserve to be treated with Respect, and with impartiality and objectivity by the Researcher, to ensure no bias or influence is experienced in the responses. Limitations The key limitation expected in this Research proposal is the access to those candidates who are not employed by the Organisation. The assumption is that the population of new employees will be representative of the total population of unselected recruits. A precautionary note needs to be made that the above assumption is countered by the fact that the Potential Recruits who choose not to engage with the Organisation will necessarily have a different perception of the organisations Employer Brand, and this data if captured will in likelihood have a considerable effect on the Final Results. Conclusion The Perception of Employer Brand, as observed in the various contributions of HR practitioners and Management Experts, plays an important role in the Recruitment and Selection of talent for an organisation. This Research is expected to produce a thorough and well documented analysis of the Perception of Employer Brand among Employees, the Impact of Employer Brand on Recruitment and Selection and the derivation of Appropriate Strategies to ensure that the Employer Brand enhances Recruitment and Selection. The Data collected and analysed as explained above will objectively enable the Organisation to draw appropriate and relevant conclusions.

How Do William Golding and Williams Shakespeare Present Disturbed Characters?

How do William Golding and William Shakespeare present disturbed characters? In Lord of the Flies Golding presents disturbed characters as savage and blood-thirsty. After his own experience in world war two, he seems to believe everybody has a savage personality and thriving which is brought out through an extreme situation. Golding uses the technique of evoking emotion from the reader through the use of innocent children committing unthinkable actions. He conveys his views through the ever growing savage characters of Jack and Roger, whereas Shakespeare presents Lady Macbeth as a mentally disturbed character consumed with an obsession of becoming a part of the hierarchy within society. In the first chapter of Lord of the Flies Golding uses the Island as an allegorical object, presenting the general overview of society and civilisation. The Island can be represented as the Garden of Eden; an innate place of perfection to be undisturbed and civil. It seems to be an idyllic place for some time with rules and order throughout, this is up until it is corrupted and nature is changed by the boys’ savage intentions. This relates to biblical themes of the Garden of Eden once corrupted by mankind (Adam & Eve). We also see a use of pathetic fallacy, the Island in this sense is more important than anything, it foreshadows the events which are beginning to unfold. Throughout both pieces of Literature Shakespeare and Golding use religious beliefs and values; in Macbeth the uses of supernatural creatures like the witches represent a devil like figure. The strong Christian themes in the play and during Elizabethan times made them even more evil, Shakespeare conveys Lady Macbeth as the total opposite of what a women ‘should be’. She knows as a female she is limited because of her gender, she asked to be filled with cruelty which is ironic because she created the plan to kill the King. This point is significant in the quote â€Å"unsex me here†. Similarly you could argue the ‘beast’ brought to the attention of the boys by a ‘littlun’ is equally as important. Simon proposes the beast is only the boys imagination itself, although they laugh off his idea, Simon is central to the novel; he links to Golding’s point of innate human evil which exists. He is the first boy to acknowledge that the ‘beast’ is an external force of human nature. Lady Macbeth is first introduced to us as Macbeth’s loving wife, she seems thrilled to hear of her husband’s progression in social status. Her first reaction is to concoct a plan to kill the king; we are equally as shocked as Macbeth when she â€Å"pours her spirits in thine ear†. This leads us to believe she is a somewhat calculating character. Lady Macbeth then begins to develop into manipulating Macbeth, she uses blackmail such as â€Å"break this enterprise to me? † she weakens Macbeth â€Å"you were a man† implies she does not think of him as being worthy to be called a man. To some extent Lady Macbeth is to blame, as soon as she hears of Macbeth’s news her character is blinded by ambition. Similarly the three witches give Macbeth prophesies leading to the evil plan which is soon presented. The first significant change in their relationship comes when she creates a description of juxtaposition, turning a pure and natural thing into a horrific image; saying she would have â€Å"dash’d the brains out† of their unborn child. Using this hypothetic situation Macbeth is beginning to consider the consequences, she uses pronouns ‘you and I’ implying they are equally as involved and together through all of it. Golding presents the character of Jack as a developing character of savagery throughout the novel. He compares the deterioration of Jack’s civilized and well brought up mind with his lust and instinct to hunt. This is shown when the boys try and outline order on ‘their’ island. Jacks reaction to this is aggressive and intolerant- â€Å"bollocks to the rules! We’re strong- we hunt! †. Here we see that he seems manipulative towards the other characters trying to control them into following him as the leader. When the group of boys head up the mountain our perception as to Jack’s cruelty is further developed. This is shown when Jack is seen to â€Å"snatch the glasses from Piggy’s face†; â€Å"His specs- use them as burning glasses†. Golding uses this cruel streak in Jack so the reader feels sympathetic to lesser characters such as Piggy. The deterioration of civilization on the island first begins with the breaking of the conch, in the novel the conch symbolises rules, like a school bell when the noise sounds it enforces a sense of regulation and order. Secondly the fire symbolises a feeling of hope, it is the one thing that could save them and mean rescue. Contrastingly it represents destruction and corruption, it destroys the idyllic feel of the island first presented to us by Golding. Identity is a main theme in both Lord of the flies and Macbeth, Golding uses the technique of theriomorphism to give Jack animalistic qualities. For example Golding says â€Å"he passed his tongue across his dry lips and scanned the uncommunicative forest† conveying Jack as a primitive character. In other words Golding is beginning to show Jack’s impulsive and has a compulsion to kill, giving the reader an impression of his savage streak emerging. He also uses the word â€Å"uncommunicative† which literally is telling the reader the island is abandoned but foreshadows what is to come. This is an effective word choice because it gives an insight to the communication which causes their downfall. Our understanding of what is to come differs from the previous text ‘Coral Island’ the wildness of the surroundings influences changes in characters such as Jack to take natural animalistic instincts; contradicting the theme of ‘happy endings’ as conveyed in Coral Island. A link between both Lord of the Flies and Macbeth is that both involve a sense of changing identity and deterioration of characters. During Elizabethan times when Shakespeare wrote Macbeth, the ‘social-scale’ of class and stature was called the ‘divine right of kings’. External factors of society such as religion and the threat of war makes the actions of a simple Elizabethan wife seem unthinkable. From the beginning of the play onwards, the relationship of Macbeth and his wife is one of equality. Straight away we are aware that Lady Macbeth is highly respected by her husband; â€Å"my dearest partner of greatness† is how he addresses her in the letter. A change of identity is suggested to Macbeth, Lady Macbeth says â€Å"Your hand, your tongue: look like the innocent flower But be the serpent under’t† She is controlling him, telling him to convey a normal front yet be the killer you know you are beneath. Contrastingly Jack uses paint to cover his face in Lord of the Flies, this is a primitive, tribal act in which he can cover his identity and be the hunter he insists upon. As we come to the final scenes of the play, not only can we see a mental deterioration but Shakespeare’s use of iambic pentameter conveying her as physically and mentally disturbed. During such times ‘mental illness’ was not understood and looked upon as being ‘mad’. In act 3 scene 4 she has changed completely, a doctor and gentle-women observe her as she has clearly become mentally out of control. Lady Macbeth even imagines herself with hands covered with blood, there is a stream of guilt as she shows her fragmented speech reflecting her thoughts and soliloquy â€Å"out, damned spot! I say! †

The USA Patriot Act Essay - 1501 Words

USA Patriot Act After the devastating attacks on the United States on September 11, 2001, this country scrambled to take action to provide future protection. New techniques had to be developed to protect the nation from the menace of terrorism. Along with the new techniques came the decision to enact laws that some believed crossed the threshold of violating civil liberties this county and those living in it were guaranteed by the Constitution of the United States. â€Å"On October 26, 2001, the Public Law 107-56, Uniting and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism, also known as the USA Patriot Act, was signed into effect† (Stern, 2004, p. 1112). While speaking to Congress,†¦show more content†¦For example, the Patriot Act has a judicially authorized â€Å"sneak and peek† provision that allows law enforcement agencies to perform a search but delay notification for a period of up to three months (para. 2). Other provisions included giving the Federal Bureau of Investigation (FBI) and the Central Intelligence Agency (CIA) the ability to share information, access wiretaps referred to â€Å"roving wiretaps† that would cover all of technology a suspect may own, access to records including banking, books, or any â€Å"any other items sought in connection with a terror investigation,† lowers the requirements to obtain a â€Å"wiretap or search order†, allows delayed notice to those whose home or office has been searched under the â€Å"sneak and peek† warrants and has â€Å"outlawed material support† to organizations considered terrorist groups (Abramson Godoy, 2006, pp. 2-4). Van Bergen (2002) website states â€Å"Many people do not know the US Patriot Act was already written and ready to go long before the September 11th† (p. 1). Critics of the Bush Administration claim the government had information that could have helped prevent the attacks of S eptember 11th. Sharing information and investigations between the agencies, FBI and CIA, was allowed to break the obstacles that once separated investigations that involving criminal and intelligence ones. Information obtained by the United States Justice Department showed the CIA had previousShow MoreRelatedUsa Patriot Act1302 Words   |  6 Pagesthe U.S.A. Patriot Act. The title for this bill is an acronym for the United and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism Act (USA Patriot Act). In the years since the passing of the Patriot Act, there has been much controversy and debate regarding the positive and negative advantages, and consequences of this bill. As a member of the law enforcement community I have experienced firsthand some of the changes the Patriot Act has broughtRead MoreThe Usa Patriot Act2947 Words   |  12 Pagesfor terroristic activity in our backyards. 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These surveillance tools that are now allowed to be used by the FBI were passed under the USA Patriot Act. Given that the USA Patriot Act now allows the FBI to look through what many people may consider private, many questions may arise. For instance, wha t does the FBI have rights to monitor? Who does it affectRead MoreThe Security Of The Usa Patriot Act Essay815 Words   |  4 Pagesuntrue grounds, he can claim that the FBI had no right to enter his apartment under false pretenses. Moreover, he can also look at the nature of â€Å"sneak-and-peek† warrants, which allows for the delayed notice of the execution of a warrant under the USA Patriot Act that was implemented in light of the 9/11 terrorist attacks. Was the information that he was harboring so important that the FBI could use a false affidavit and delay the notification of a warrant in order to search his home? If the answer isRead MoreQuestions On The Usa Patriots Act1386 Words   |  6 PagesQuestion 1 According to the USA patriots act, the practice of detaining aliens that are close associates with terrorism is not a good idea. The decision by the court can be said not to be the best because it included even people who are close to the groups that practise these heinous activities. The criteria for deportation and detention that covers the plotters or the actual implementers of the terrorist act and the other people that are related or are close affiliated with the groups linkedRead MorePreventing Terrorist Acts with the USA Patriot Act863 Words   |  3 PagesThe USA Patriot Act also known as Uniting and Strengthening America Act by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism Act† is an official record that was ratified by congress and signed into law by former President George Bush. 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The awkwardly titled so as to unite and Strengthening America Providing Appropriate Tools Required to Intercept and Obstruct Terrorism Act of 2001 (USA PATRIOT Act, or USAPA) presented a plenty of administrative changes which altogether expanded the reconnaissance and investigative forces of law authorization organizations in the United States. The Act did not, in any case, accommodate the arrangement of balanced governance that generally protects common freedoms despite such enactment. Authoritative

How Bikers Are Strange - 1351 Words

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Methamphetamine increases the amount of dopamine (involved in reward, pleasure, motor function,compulsion, and perseveration)Read More The Waffle House Essay1646 Words   |  7 Pagesonce the waitress finally arrives, casually sauntering over to us with looks of total indifference. She stuffs her loose and falling hair back up into her gaudy, burgundy cloth hat. So, whaddyallhave? she asks, waiting for us to decipher her strange and jumbled dialect. More often than not, the only reason we come here is to order what Waffle House is most famous for, and that (as if you needed to be told) is coffee. Waffle House coffee is a mystical brew with high caffeine content and an

Perception is Reality in Virginia Woolfs Mrs. Dalloway

Although the entire novel tells of only one day, Virginia Woolf covers a lifetime in her enlightening novel of the mystery of the human personality. The delicate Clarissa Dalloway, a disciplined English lady, provides the perfect contrast to Septimus Warren Smith, an insane ex-soldier living in chaos. Even though the two never meet, these two correspond in that they strive to maintain possession of themselves, of their souls. On this Wednesday in June of 1923, as Clarissa prepares for her party that night, events during the day trigger memories and recollections of her past, and Woolf offers these bits to the reader, who must then form the psychological and emotional make-up of Mrs. Dalloway in his/her own mind. The reader also learns of†¦show more content†¦However, the personality of Richard alters when Woolf presents his relationship with Clarissa. Suddenly, he appears much less inhibited. True, Richards insecure nature emerges here, too, when he chooses mere flowers as a gift for Clarissa instead of a more personal token of his love. Even though he planned to tell his wife, I love you, he offers the flowers without a word, afraid to be natural and impetuous because of the hesitancy about daring to love one another that he and Clarissa share. Still, Richard seems a different person in his relationship with his wife than with Peter. Now, he appears more of the strong, silent type as opposed to just the silent type. This is because the reader respects him more as the man Clarissa preferred over Peter Walsh. Even in Clarissas thoughts, Richard seems more secure because although he dearly loves her, both he and Clarissa realize that she chose him over Peter Walsh, and thus he seems more confident. Virginia Woolf illustrates the different aspects of Richards nature by comparing and contrasting his relationship with both Peter Walsh and his wife, Clarissa Dalloway. The next character, Peter Walsh, is more complex than Richard because Woolf shows his different sides by comparing and contrasting how he appears to three other characters: Sally, Richard, and Clarissa. Sally Seton, Clarissas friend, knows the fearing and apprehensive side of Peter as he vies for the hand of Clarissa. Sally sees thatShow MoreRelatedParallels Between Mrs Dalloway and The Hours1059 Words   |  5 PagesThe ongoing relationship between the literary movements of modernism and post-modernism is encompassed by the intertextual relationships between Stephen Daldry’s â€Å"The Hours† and Virginia Woolf’s â€Å"Mrs Dalloway†. These relationships communicate the inadequacy of previous writings to convey trauma, cultural crisis and the deep fragmentation within their respective societies. The immediate context of these social dialogues creates a clear division between each text, however the intertextual similaritiesRead More Virginia Woolf1120 Words   |  5 PagesVirginia Woolf In recent times there has been a renewed interest in Virginia Woolf and her work, from the Broadway play, â€Å"Whos Afraid of Virginia Woolf?† to the Academy award nominated film â€Å"The Hours† starring Nicole Kidman. This recent exposure, along with the fact that I have ancestors from England , has sparked my interest in this twentieth century British novelist. During the early part of the twentieth century, artists and writers saw the world in a new way. Famed British novelist VirginiaRead MoreWilliam Woolf s Mrs. Dalloway1730 Words   |  7 Pagesgives the characters, author, and reader the reference point of a shared experience upon which to build a literary work. In the case of Virginia Woolf’s Mrs. Dalloway, this uniting experience was the Great War. 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My aim, however, is not to point out every single reference to Woolf and her works--suchRead MoreVirginia Woolfs Mrs. Dalloway and Samuel Becketts Waiting for Godot2438 Words   |  10 Pages Virginia Woolf’s Mrs. Dalloway and Samuel Beckett’s Waiting for Godot are representative works of two separate movements in literature: Modernism and Post-Modernism. Defining both movements in their entirety, or arguing whether either work is truly representative of the classifications of Modernism and Post-Modernism, is not the purpose of this paper; rather, the purpose is to carefully evaluate how both works, in the context of both works being representative of their respective traditions, employRead MoreMrs. Dalloway by Virginia Woolf981 Words   |  4 Pagesexpressions of time are categorized into two types of time: external time which labels our presence in reality and internal time which guides our actions, thoughts, and emotion. Naturally, we assume that these times are set in unison to each other, as time is always relative to an observer. But what happens when the times of the external and internal differ? In the novel Mrs. Dalloway by Virginia Woolf, Woo lf begins to explore this question through her unique writing style of free indirect discourseRead More Commerce, Politics and the City in A Room of Ones Own and Mrs. Dalloway2185 Words   |  9 PagesCommerce, Politics and the City in A Room of Ones Own and Mrs. Dalloway      Ã‚  Ã‚  Ã‚   ...At this moment, as so often happens in London, there was a complete lull and suspension of traffic. Nothing came down the street; nobody passed. A single leaf detached itself from the plane tree at the end of the street, and in that pause and suspension fell. Somehow it was like a signal falling, a signal pointing to a force in things which one had overlooked ... 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In her forward to Mrs. Dalloway, Maureen Howard informs us that Woolf was reading both Sophocles and EuripidesRead MoreStream of Consciousness Novel1102 Words   |  5 Pages‘Stream-of-Consciousness’ Technique in Modernist English Fiction (with Special Reference to the Contributions of James Joyce and Virginia Woolf) Arpan Adhikary The term ‘stream of consciousness’ as applied in literary criticism to designate a particular mode of prose narrative was first coined by philosopher William James in his book Principles of Psychology (1890) to describe the uninterrupted flow of perceptions, memories and thoughts in active human psyche. As a literary term, however, it denotes a certain narrativeRead More Mrs. Dalloway2643 Words   |  11 PagesI. Mrs. Dalloway, by Virginia Woolf, was published on May 14, 1925 in London, England. The novel follows Clarissa Dalloway and a variety of other characters throughout the span of one day in their lives in 1923 London. Woolf utilizes a narrative method of writing. With the novel’s structure, the narrator possesses the ability to move inside of a character’s mind and compose her thoughts and emotions immediately as events occur throughout the day. The novel’s main character, Clarissa, is a middle-aged

Roles of Women in the American Civil War Free Essays

string(54) " suffrage was at the Seneca Falls convention in 1848\." The American Civil War was, as all wars are, affected not only by the men fighting on the battlefield, but by the women who served on the home front, in military hospitals, and occasionally next to men on the battlefield. Just as women influenced the war, the war changed the world in which the women lived. The women’s rights movement began shortly before the Civil War, and continued through the war, growing stronger as women were touched by the war, and longed for rights equal to men. We will write a custom essay sample on Roles of Women in the American Civil War or any similar topic only for you Order Now Women supported men by donating supplies to the effort in both the North and the South. Women served as soldiers, worked in military hospitals, and spied to discover valuable information to aid their homeland. Women were a very valuable resource during the war, and the war was very influential on the way women lived their lives in America. Before the Civil War, women’s roles in America were changing. Economic modernization caused the production of items previously made by women to occur outside of the home. In some cases, families needed women to work for wages in or out of the home. [i] In most cases, however, the men left for work while the women stayed at home to tend to the house and raise the children. This caused the existence of â€Å"separate spheres. †[ii] With this shift in production, the purpose of the home changed. Mothers were the source of love and nurturing for the children. When families became more centered on love and affection, midle class families started having fewer children. [iii] This, in turn, caused women to be able to be more active in society, since they were not constantly expecting or nursing a newborn. [iv] In the early and middle 1800s, women moved out of the home and into the public sphere. Many unmarried women had little chance of being planters, and they were not hired in the city. [v] Most commonly, women worked from the home. Occupations that took place outside of their home were traditional feminie roles of seamstress, laundress, or nanny. Few women were able to acquire jobs in retail, and women with larger homes could open a boardinghouse. [vi] Women (and children) worked in factories for wages and served humanity, and were generally overlooked by others. [vii] In the North, the manufacturing of cloth items such as clothing moved from the home to factories. Northern women increasingly could purchase thred, cloth, and clothing, while the South had fewer factories, so clothing was made in the home. [viii] Southern women did not question their place in society and admired the traditional way of life on their plantations. [ix] With fewer children and much less work at home, families sent their children to school more, and the public education system changed. The school became responsible for education and social skills. Women became more involved in the schooling system, and most teachers were women. Because of this, women needed to be educated, too. x] Women found work as schoolteachers because the environment was safer and more comfortable than a factory. [xi] Other women worked as private music, dance, or art tutors. They did, however, make low salaries. Though women found employment as teachers and in factories and shops, they longed for a traditional family life. [xii] Education was viewed different in the North and in the South. In th e North, women were expected by intelligent and independent free thinkers, while Southern women were expected to use their intellect to make polie conversation and support their ladylike character. xiii] Increasingly during the Antebellum period, women learned how to read. More families owned books and taught their children how to read. [xiv] Wealthy families may have had private libraries, from which daughters could read a variety of literature to maintain intellectual abilities. [xv] Though more women learned to read, many Southern women remained illiterate – some white women could not even write their own name. [xvi] Young women often preffered romantic novels that described a fantasy life out of her reach, which caused parents to encourage solid, factual literature. Surprisingly, women were interested in learning the things men learned, and yearned for an education equal to that of their husbands and brothers. [xvii] Unfortunately, the advancement of education for Southern women was far behind that for Northern women, and was only available to the rich, leaving poorer girls from farming families feeling more ignorant and belittled. [xviii] Women in the North were becoming increasingly active in the public arena, and hungered for a say in government. Previously, women persuaded their husbands on moral ground and raised moral citizens; now they began taking a tand for themselves, speaking to legislators about their concerns. [xix] The most common way that women participated in society was by serving with churches and joining temperance and antislavery societies. [xx] Some women â€Å"delivered political tirades, denounced officials, gave advice on military strategy from the lecture platform, or participated in violent public demonstrations;† these were the ones that troubled the public. [xxi] One of the most well-known femal lecturers during the civil war, Anna Dickinson, delivered speeches on the conflict between the Union and Confederacy. xxii] Her skills brought overwhelming popularity, fame, and wealth for some time, but her eccentricity and womanly unawareness of business caused her time in the spotlight to be limited. [xxiii] Since many women spoke against slavery, many men assumed that the emancipation of slaves would pull them from the public eye, and keep them back in the home. [xxiv] Many women, however, quietly expressed their opinions through personal writings and private conversations. The war was a very personal event, so women were individually affected by the choices made by their political leaders. In both the North and the South, women criticized leaders and blamed them for the heartbreak of the time. [xxv] As women became increasingly aware of and opinionated about national politics, they yearned more and more for a say in the election of governing officials. [xxvi] The first broad attempt to achieve women’s suffrage was at the Seneca Falls convention in 1848. You read "Roles of Women in the American Civil War" in category "Papers" Nearly two hundred Americans gathered here, led by Elizabeth Cady Stanton, to discuss women’s rights. [xxvii] They drafted and approved the Declaration of Sentiments, which outlined faults in the male-dominated American government, and called for a change. Unfortunately, men continued to claim that a woman’s place was in the home, not politics, and no state would make a law allowing women to vote until several decades later. [xxviii] While the women’s rights movement gained speed in the North, the South prided itself on avoiding issues of feminism. Some Southern women visited the North and attended meeting of women’s right activists, and noted that they disliked the mixing of races and equality of sexes promoted. [xxix] Louisa McCord attacked Northern movement for femal suffrage, claiming that it took away feminity from women. She said women should display their opinion in society only through their male counterparts, not by giving public speeches and voting in elections. McCord stated that â€Å"The true woman . . . preferred caring for her family to tinkering with constitutions. †[xxx] Some women may have agreed with female superiority, but were too scared of change to bring their thoughts forward. [xxxi] Women worked to supply materials to their armies. The United States Sanitary Commission was created only weeks after the beginning of the war by Henry Bellows. He cooperated with Dorothea Dix, who was also working on forming a â€Å"nursing corps,† but Bellows did not want to work with her. Through the course of the war, Northern women worked to provide valuable materials to aid soldiers in war. [xxxii] Some soldiers were accompanied by their wives, who aided soldiers. They worked doing laundry, cooking for soldiers, nursing soldiers in emergency situations, or counseling soldiers during this traumatic time. [xxxiii] These women often cared for the men and boys as if they were her own sons. Many groups of soldiers claimed a woman as its mother figure, and continued to include and honor her long after the war. [xxxiv] While it was easier for a woman to enter the army with a husband and not be questioned too intensely, women who chose to help soldiers independently were often critisized by the public. [xxxv] Many women demonstrated their patriotism by dressing as men and fighting in the army. Even more women thought and wrote, wishing that they could be allowed to fight alongside their male counterparts. xxxvi] Regulations prevented some from attempting to join, others wrote to generals asking permission to volunteer to fight, and there were women who joined battle as a confrontation was occuring, bypassing official enlistment altogether. [xxxvii] The physical examination was a barrier for females – while some were not able to join because of this, other doctors lied on women’s behalf to allow them to join. Still others joined without a physical examination or even official enlistment (women may have joined soldiers and began fighting during a skirmish or battle). xxxviii] Women joined for many different reasons: to be with husbands, brothers, or fathers (though some enlisted secretly, against the wishes of relatives); to leave home; for the money or adventure; patriotism; and some, â€Å"to escape the oppresive social restrictions placed on women in that day and age. †[xxxix] While some joined with family members, others risked the end of family communications by joining. When Ellen Goodridge informed her father that she would fight alongside her fiance, her father disowned her. [xl] Young women dreamed of changing the world, of doing something important, and joining the army could be their chance. They looked up to figures such as Joan of Arc, and wanted to achieve that kind of glory. [xli] The view of people’s enlistment choices varied by gender. While men were looked down upon if they did not fight alongside their brothers, women recieved the same social treatment if they did join the army. [xlii] Women obviously faced difficulties – menstruation, concealing their figure, and the fact of voice and lack of facial hair. To deal with thease complications, women found privacy as many modest men did and posed as adolescent boys, who often made their way into the regiments. xliii] To enhance their masculine reputation, women learned to act like men by playing cards, smoking cigars and chewing tobacco , drinking, and swearing. [xliv] One thing that helped women maintain their disguise was the fact that no soldier expected to find a woman in the ranks; men were not looking for them, so it was easier to remain unnoticed. [xlv] Wounds and hospital treatment was the most common way for a woman’s gender to be discovered. [xlvi] Unfortunately, a woman’s sex was sometimes uncovered before she even set foot on the battlefield – Sarah Collins and Mary Burns, for example. xlvii] Collins, who was of very good health and â€Å"could have easily borne the hardships incident to a soldier’s life,† was an orphaned teenager living in Wisconsin who enlisted with her brother. [xlviii] She was â€Å"detected by the was she put on her shoes and stockings† before being able to support the Union next to her brother. [xlix] Mary Burns, also a Northerner, joined to be with her significant other from Michigan. [l] She was arrested in Detroit, also before fighting next to the man with whome she enlisted. [li] These women fearlessly performed any task asked of them, and fought bravely in a situation where society assumed women would not be able to function, much less fight like the man standing next to her. [lii] Women soldiers readily performed any task given to them, just as if they were a male soldier. It was not uncommon that soldiers were pulled off of the field and asked to work in hospitals. [liii] Some women joined for medical service directly. [liv] Volunteers retrieved wounded from the battlefields and nursed patients as they waited for a surgeon. Women were usually untrained, and had to follw strict regulations. Many soldiers died simply from disease caused by new exposure to the ranks, and thousands died on the battlefield after being left unaided. [lv] Across the Confederacy, societies were formed to gether supplies and volunteers that were sent to Virginia to help wounded soldiers. Women learned to dress wounds efficiently, where they may have fainted at the sight before the war. [lvi] Soldiers and generals were hungry for information about the opposing side. Women sometimes gained insight from Federals through casual conversation, but others were sent north to spy and bring information to Jefferson Davis or General Robert E. Lee. Women carried notes filled with information hidden in hams or in the folds of their skirts. [lvii] Some hid in conspicuous places and acted as faithful members of the opposing side, others rode out after midnight to deliver information to officials. This was sometimes dangerous work – soldiers shot these women from afar to stop them from delivering secret plans or other information. [lviii] As citizens of America, the war undoubtedly impacted women. With the absence of men not experienced previously in America, women’s roles shifted ramatically, in and out of war. When men left, women took their place, and that change could not be reverted when the war was over. The result of the American Civil War – emancipation – also altered women’s home life. ———————– [i] James M. McPherson, Ordeal by Fire: The Civil War and Reconstruction (New York: McGraw Hill Companies, Inc. , 2001), 19. [ii] McPher son, 19. [iii] McPherson, 20. [iv] McPherson, 20. [v] George C. Rable, Civil Wars: Women and the Crisis of Southern Nationalism (Chicago: University of Illinois Press, 1989), 26. [vi] Rable, 27. vii] Mary Elizabeth Massey, Women in the Civil War (Lincoln: University of Nebraska Press, 1994), 153. [viii] Rable, 27. [ix] Rable, 30. [x] McPherson, 20. [xi] Rable, 28. [xii] Rable, 29. [xiii] Rable, 18-19. [xiv] Rable, 17. [xv] Rable, 17. [xvi] Rable, 18. [xvii] Rable, 17-19. [xviii] Rable, 20-22. [xix] Jeanie Attie, Patriotic Toil: Northern Women and the American Civil War (Ithaca and London: Cornell University Press, 1998), 46. [xx] James L. Roark, et al. , The American Promise: A History of United States, 2nd ed. (Boston and New York: Bedford/St Martin’s, 2002), 380. [xxi] Massey, 153. xxii] Massey, 154. [xxiii] Massey, 154-55 [xxiv] Massey, 161. [xxv] Massey, 161. [xxvi] Michael P. Johnson, ed. , Reading the American Past: Selected Historical Documents, Volume I: To 1877, 3rd ed. (Boston and New York: Bedford/St. Martin’s, 2005), 225-26. [xxvii] Johnson, 225-26. [xxviii] Roark, 380. [xxix] Rable, 15-16. [xxx] Rable, 16. [xxxi] Rable, 16-17. [xxxii] Attie, 78. [xxxiii] Massey, 78. [xxxiv] Massey, 78. [xxxv] Massey, 78. [xxxvi] DeAnne Blanton and Lauren M. Cook, They Fought Like Demons: Women Soldiers in the Civil War (New York:Vintage Books, 2002), 25 [xxxvii] Blanton, 25-28. xxxviii] Blanton, 25-28. [xxxix] Blanton, 30-32. [xl] Massey, 80. [xli] Massey, 78. [xlii] Blanton, 30. [xliii] Blanton, 46-50. [xliv] Blanton, 52-53. [xlv] Blanton, 57. [xlvi] Massey, 80. [xlvii] Massey, 80. [xlviii] Blanton, 33, 56. [xlix] Massey, 80. [l] Blanton, 31. [li] Blanton, 124. [lii] Francis Butler Simkins and James Welch Patton, The Women of the Confederacy (Richmond and New York: Garrett and Massie, Incorporated, 1936), 80. [liii] Blanton, 65-66. [liv] Blanton, 65-66. [lv] Simkins, 82-83. [lvi] Simkins, 82-83. [lvii] Simkins, 82-82. [lviii] Simkins, 82-82. How to cite Roles of Women in the American Civil War, Papers

Information Technology Of AusEd Inc Samples †MyAssignmenthelp.com

Question: Discuss about the Information Technology Of AusEd Inc. Answer: Introduction: Hosting services or web hosting services generally refers to the services which are provided by the service providers for various purposes and some of the services that are included in this hosting packages involves the email hosting and many more. Hosted Applications are considered to be those applications which runs on computer owned by someone and is managed by the hosting providers by making use of the Internet (Abbasi et al. 2012). Hosted application can be categorized into several types and this can be described by making use of several titles like the Software as a Service or SaaS, Hosted terminals Services, Internet application, remote applications, online applications and many more. This report mainly discusses about the benefits and the issues that might be experienced by organizations like AusEd Inc. while procuring a service provider for hosting all its services and applications (Earl, 2012). This report also contains a discussion about the various hosting types that migh t be used by AusEd Inc. for delivering a better service to its clients. Discussion: Hosted application can also be termed as Software as a Service solution which is associated with all the users to execute and operate an entire software application by making use of the clouds. AusEd Inc. should choose a provider who is associated with managing the hosted applications by regular update and patching up with the most stable version. Along with this they should also look into the matter that regular backups are created associated with continuous technical support and customer support. Tyes of hosting that might be used by the Organization: AusEd Inc. The service provider that is to be chosen by AusEd Inc. must allow them to enjoy the access to specific software applications by taking help from the standard protocol which is also known as the Application Service Provider or the ASP. ASP is something which is associated with providing computer based services to the clients by making use of a network (Mackey and Liang 2013). AusEd must also look for a service provider who would be having a subscription based business model which means that they must contain certain options of reducing the cost effectively or looking after the management. This would help AusEd Inc. in saving a lot of time as well (Laan 2017). Two major benefits of the ASPs is that it is low of cost and also freedom from any type of headache related to management or maintenance. ASPs are also associated with the offers like full-time support, regular updates and security management. Some of the common hosting services that might be used by AusEd and what should be considerations that are to be made while selection of the vendors during usage of this services are listed below: Website Hosting: this type of hosting needs a backend resources so as get access globally by making use of worldwide web. All this backend resources are available under the web hosting services and AusEd Inc. must look into the matter that these service provider they are choosing offers services like the space of storage, space for the data center and all other essential resources (Mirheidari Arshad and Khoshkdahan 2012). They should also make it sure that the providers are also providing collocation services so as to make sure that they use the servers an all other essential hardwares on a rental basis. Some of the common website hosting that can be used by AusEd Inc. are listed below: Shared hosting: This can be used by AusEd Inc. so as to make sure that multiple websites of the organization can be hosted on a single server. In this plan the websites generally shares a common pool of resources (Wang and Qian 2012). The organization must make it sure that the service provider that they are going to choose provide this plan as well. Cloud hosting: Service provider should also be chosen according to the cloud hosting facility that they provide. This would help the organizations numerous servers to work as a collective single unit. This would allow the organization to lift the cap off the limits (Cantelon et al. 2017). The requirement for more capacity can be easily fulfilled by increasing the size of the cloud and addition of some extra hardware commodity. But there exists several challenges related to cloud hosting. But despite of that cloud hosting keeps the contents very safe. This is done by distribution of the data about the server across different redundant servers. Along with this the informations that are hosted in the cloud is excluded from the risk of losing important data due to failure of hardware (Alamdari and Zamanifar 2012). AusEd Inc. ca also customize their server if they use the cloud hosting. This type of hosting is much more reliable than any other type of hosting. VPS or Virtual Private Server: This would help in augmentation of the efficiency as the virtualization technology helps in acting as a multiple server (Han et al. 2012). This would help in partitioning of the computer resources which would be offering a better privacy for the individual clients and more security as compared to the plans of shared web hosting. Email Hosting: AusEd Inc. can buy their own domain name which would help them in using emails at their own business domain. So they must choose a service provider who allows them to have their own email domain (Wang and Qian 2012). This mail hosting would be associated with streamlining of the mail servers and this would be done by offering certain resources that are required for sending or receiving of emails along with carrying out of other activities which are related to themanagement of emails. Hosted terminal Services: AusEd Inc. is a large service which is having a multiple site and wants to work on a same database so they might take the advantage of this service. This is would be enabling the Client application to get installed on the server which is near to the database and this would be displaying the output form the application on the users desktop located at a remote site. So this would be appearing as if it was installed on the PC (Dadkhah and Sutikno 2015). Benefits of hosted applications: AusEd Inc. can be benefited in three ways by using the hosted applications and this includes the security, convenience and the cost. When AusEd Inc. makes use of the hosted applications on hosted terminal service platform business then they would be able to get all the convenience and the flexibility that would be offered by the cloud computing environment. Which means that AusEd Inc. would be capable of using all their services from any part of the world by making use of the Internet (Gampala Inuganti and Muppidi 2012). Along with this, the whole infrastructure would be maintained by the hosting service provider they choose so there is no need of worrying about the IT. The service provider that they are going to choose must be geared up fully so as to manage the whole infrastructure on a large scale along with a built-in redundancy and managed backups, updates, patches as well as anti-virus. In case of making any type of changes there is only need of making changes in the server not on every PC which would be saving time and money as well (Hobfeld et al. 2012). By use of the Hosted applications there hardly exists any type of up-front costs. Hosted applications are very easily deployed as compared to that of the conventional software due to the fact that there is no need of upfront installations. Along with the there is also a minimal requirement of integration and this would be helping AusEd Inc. a lot in moving forward toward sits business. The risks due to corruption of the local systems also becomes low due to the fact that all this application are designed in such a way that they can be accessed only by the use of web browsers and the operating systems. Conclusion: The report helps in concluding to the fact there is an essential need of considering certain aspects while procuring service provider while hosted application service. There exists numerous amount of choices for this organization and certain questions needs to be asked to the service provider before using their service. Some of those questions includes asking the service provide for demonstration of another similar deployment which AusEd Inc. wants, asking the service provider if they have an option of trying before using so as to understand the whole thing, Does the service provider offers any type of contractual flexibility and price protection, if the service provider is having a Service-Level Agreement and if they are having a history of Service-Level Performance or not, if they offer Operational Transparency or not, if they Offer Multitenancy, if they are having any type of Comprehensive Disaster Recovery Plan or not, if they meet all the critical security and the compliance req uirements or not, if AusEd Inc. is capable of configuring the solutions provided by the service provider or not and lastly if the service provider provides any type of Robust integration or not. 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